It’s been a long time coming, but Cannabis delivery and technology companies will now be able to thrive on the Apple App Store. Apple, formerly banned apps that facilitated marijuana sales, but earlier this year they began allowing weed delivery service apps on its platform.

The most notable changes to Apple’s App Store rules include:

  • Seamless cannabis ordering and purchasing.
  • Increased willingness for online shoppers to purchase cannabis.
  • Improved customer engagement.
  • An early increase in orders.

“For the consumer who is looking specifically to find cannabis and purchase cannabis … now they can go to the Apple (App) Store and look for an app to find and purchase weed, whereas before that was not available,” said Justin Dean, chief technology officer of WM Technology, the parent company of the cannabis dispensary directory and advertising platform Weedmaps.

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